The Blackwell Encyclopedia of Management, Marketing...

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The Blackwell Encyclopedia of Management, Marketing (Blackwell Encyclopaedia of Management) (Volume 9)

Dale Littler

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This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends.Features over 250 entriesIncludes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategyAssesses the implications of developments in new information and communications technologiesContains extensive revisions to the section on retailing to embrace contemporary trends

Կատեգորիաներ:

Business & Economics - Management & Leadership
Business & Economics - Sales & Marketing

Տարի:

2006

Հրատարակում:

Հրատարակչություն:

Wiley-Blackwell

Լեզու:

english

Էջեր:

415

ISBN 10: