Marketing Mistakes and Successes

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Business & Economics - Sales & Marketing
Marketing Mistakes and Successes

Marketing Mistakes and Successes

Name: Marketing Mistakes and Successes
ISBN: 9780470169810

Robert F. Hartley

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This best-selling casebook, now in its 11th edition, presents a series of fascinating scenarios that let you learn from some of today’s most prominent business players. In an engaging, conversational style, Robert Hartley provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes. These real-life accounts are packed with practical tips, insider insights, and marketing advice.

As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing.

Կատեգորիաներ:

Business & Economics - Sales & Marketing

Տարի:

2009

Հրատարակում:

11th

Հրատարակչություն:

Wiley

Լեզու:

english

Էջեր:

416