Festival and Events Management: An International Arts and...

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Festival and Events Management: An International Arts and Culture Perspective

Name: Festival and Events Management: An International Arts and Culture Perspective
ISBN: 9781417507764

Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie

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Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource. * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives* Demonstrates how to manage and market the arts and leisure experience* International case studies from Europe, New Zealand, Australia and USA

Կատեգորիաներ:

Business & Economics - Industries

Տարի:

2003

Հրատարակում:

Լեզու:

english

Էջեր:

448

ISBN 10:

1417507764

ISBN 13: